What is MAP/IMAPP?

Adam’s Value Statement: MAP/IMAPP is the Minimum Advertised Price policy established by the manufacturer, which is the lowest price we are authorized to advertise for the product.

Sometimes, with Adam’s best price guarantee, we have a lower price available for a product but cannot display it as a result of the MAP/IMAPP policy. You will see MAP: clearly identified in front of the price when such a situation arises.

Please keep in mind that that the Map price is not your actual sales price, but you will need to Contact us to get your special Adam’s offer.